RIM - what happened!?

The BlackBerry Torch. What was supposed to be the savior for RIM's ailing BlackBerry lineup and technology turned out to be so much of a flop in less than a month, amazon.com had to reduce the price by $100 to entice buyers. Will it be enough?

My guess is no. RIM failed to address the problems of BlackBerry OS 5 and put this pseudo-touch screen concept into a package almost as small as the Palm Pre. Only the Pre did it elegantly. And, honestly, the Pre doesn't have a whole helluva lot less horsepower under the hood than the Torch. What went wrong?

It seems apparent that RIM doesn't feel threatened, as of yet. The marketshare numbers put up by Apple with the iPhone and the various manufacturers under Google's Android haven't been enough to scare RIM into reality. Why? Perhaps because the name "BlackBerry" has become a staple in the corporate sector. Perhaps because Mike Lazaridis is tougher in his stubborn stance than a coffin nail. Either way, it would be wise for RIM to start taking notice of the revolution going on around them and start putting out a viable, quality product to compete in this marketplace. While the Torch may be a positive sign of things to come, hopefully it won't be too late for them. iPhone and Android already have enterprise features and these features are becoming more robust every day. RIM may soon find itself playing catch-up in a market it once dominated.

After all, let's not forget what happened to Palm...